About

Senior creative professional with over 25 years of experience shaping and leading audiovisual content across fashion, beauty, and lifestyle.

Specialized in visual storytelling, I connect brands with audiences through relevant, business-driven narratives that generate impact, strengthen positioning, and drive conversion.

My expertise spans creative direction, e-commerce content strategy, studio operations, and large-scale content production. I have led multidisciplinary teams across creative, styling, photography, production, and post-production within fast-paced, high-demand environments , combining aesthetic and strategic vision with operational execution.

Over the last five years, I have held leadership roles as E-commerce Studio Manager at Oysho(INDITEX) and Image Studio Manager at CH Carolina Herrera and Purificación García (STL).

Before transitioning into brand and corporate environments, I built a strong editorial career over two decades in fashion publishing, working as a stylist for ELLE Spain for twelve years, Fashion Director at GQ Spain for eight years, and temporarily as Fashion Director at Yo Dona.

As a freelance fashion editor and consultant, I collaborated with publications including Harper's Bazaar Spain, ICON, El País Semanal, Forbes and ELLE Italia, while contributing to commercial projects for brands such as Massimo Dutti, Zara Home, Women'Secret, El Corte Inglés, Pedro del Hierro, Uno de 50 and Meliá, among others.